Hi, I'm Roo and I help people design digital products that spark social innovation and community engagement in New York City.


I believe in the power of technology to transform public discourse through systems design, interdisciplinary collaboration, and data-driven visual languages.  I'm passionate about developing integrated strategies that address multiple perspectives and experiences.


I travel around the world to participate in platform cooperatives and the sharing economy.  I research the art of hospitality in various cultures and observe the needs of people searching for access to resources, space, and support within local contexts.  I work with organizations to create community-centered business models and products. 


My soul is one of a lifelong learner, and so far I've studied Ecology & Environmental Biology, Urban Planning, and Integrated Digital Media at Rutgers University, Columbia University, and just completed my M.S. from NYU Tandon School of Engineering.  In my free time, I make genre-bending music and practice Aerial Yoga. 

I bring interdisciplinary experience to UX and Product Design research, especially for marketing campaigns and products that are focused on Human-Computer Interaction as well as Human to Human interaction. 

Connect with me on LinkedIn where you can read more about my adventures as an independent researcher. 

Video-based Participatory Research